NEW DELHI: Social media and networking service, Facebook, has launched a brand-new campaign, especially for India. It's consumer-based and is called 'More Together'. This also makes India the first-ever country within the Asia Pacific region to get such a campaign.
In a statement given by the company, it said that they are initiating a 'high decibel campaign of this stature in India.'
The campaign would be directed at the Facebook app, where short stories depicting the power of connections on the social network will be shown. The advertisements in the campaign will be in 8 different languages, all of which are spoken in India. The ads will be aired all over the country soon, beginning with the festival of Holi.
The campaign has been thought of and made to happen by 'Taproot Dentsu', a creative agency belonging to DAN (Dentu Aegis Network) India. It will be of the 360-degree kind, where sources like cinema, home, digital and out of the home will be used to promote it.
Ajit Mohan, Managing Director of Facebook India mentioned, "India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India."
The managing director, who is also the Vice President of Facebook India further added, "Over the last few years, in the absence of Facebook telling a story about itself, invariably that story has been written by others. And we are quite keen to change that. We are going to reach out to every part of the country. Our own family of apps will be at the heart of this campaign."
The multi-million dollar organisation is aiming towards investing in promotions and marketing in the nation for 2020. It also wishes to launch more ad campaigns for the range of app it has.
The first ad from the campaign has already been released and got directed by Shimit Amin, who is known for the acclaimed hit 'Chak De India'.
Watch it here: