SAN FRANCISCO: The World Health Organization (WHO) has launched an interactive experience on Facebook Messenger to spread awareness to the people with accurate and timely information about the coronavirus pandemic.
WHO will leverage Messenger's reach to over 1.3 billion monthly active users who will now be getting to ask questions and obtain quick answers from the WHO's "Health Alert" interactive service on Messenger, which is free of cost to use, the social networking giant said during a statement late Tuesday.
The WHO Health Alert service has already reached over 12 million people through WhatsApp.
"Now, through Messenger, WHO is going to be ready to expand their reach as they keep providing people everywhere with important information. This is critical as widespread misinformation can create unnecessary fear and panic during this already tough time," said Stan Chudnovsky, vice president of Messenger.
The WHO created the Messenger experience with support from Sprinklr as a part of the programme Facebook recently announced to pair developer partners with health organizations to assist them connect with people and deliver critical information during the COVID-19 outbreak.
More than 20 government health organisations have launched Messenger experiences like UNICEF, Argentina's Ministry of Health, the govt. of France, the government of India, and Pakistan's Ministry of National Health Services.
The WHO's Health Alert interactive service can be accessed through the WHO's official Facebook Page by selecting Send Message or through the dedicated Messenger link.
In many of the regions hit hardest by COVID-19, total messaging through Facebook's family of apps has increased by over 50 per cent, informed the company.