WhatsApp, the globally used messaging app, will be filing law suits against the companies involving or aiding others to violate the platform. Businesses sending computerized and bulk texts to users will be in trouble.
The app company has created different platforms like ‘WhatsApp Business App’ and ‘WhatsApp Business API’. The following versions help companies big and small, to connect with their customers and make their customer-business interactions efficient. WhatsApp has claimed that the said platforms are not meant for spamming users with automated texts and bulk messaging. The act of bulk messaging a breach of the apps’ terms of service.
A statement given by a company representative reads, "WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our terms of service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform."
"This serves as notice that we will take legal action against companies for which we only have off-platform evidence of abuse if that abuse continues beyond December 7, 2019, or if those companies are linked to on-platform evidence of abuse before that date," the representative shared.
Suppose, if an account sends 100 texts within the time span of 15 seconds and does so 5 mins after singing up with the app, is engaged in violating the terms and service of the app. So is an account that instantly creates lots of groups or adds dozens of members within a co-existing group.
"Using the on-platform information available within WhatsApp, we've found and stopped millions of abusive accounts from operating on our service. We will continue to provide capabilities to help businesses communicate with their customers," the representative further added.