MUMBAI: Indian Railways have been facing the problem of revenues and as a solution, they have come up with a creative idea. They are going to increase the Railway’s revenue by promoting various fields, from sports to entertainment.
They have launched a new scheme called “Promotion on wheels” for which special trains are made. Those trains can be booked for various promotional activities resulting not only in the good promotional idea but also additional income for the Indian Railways.
Housefull 4 will be the first movie to go for “Promotion on Wheels”. The makers of the movie have already booked a train and the cast is ready to board the train. The train, carrying the celebs and media persons, will leave the city of Mumbai on Wednesday and will reach New Delhi station on the next day. It will comprise 8 coaches in total. The train will pass through several states and districts of the country.
Regarding the same, Western Railway spokesperson Ravinder Bhakar said, “Under this initiative, the railways have approached many major production houses with upcoming films to use these FTR (Full Tariff Rates) trains to facilitate pan-India publicity and promotions of films across the length and breadth of the country. The IRCTC shall be the nodal agency for handling such trains.”
Superstar, Akshay Kumar shared a video on Twitter where the six main actors expressed their excitement for the same. He wrote, “Team #Housefull4 is ready to board the train from Mumbai, all the way to New Delhi. Be a part of our madness, follow our updates on #Housefull4Express.”
The movie is set to hit the theatres on 25th October. Akshay who has conquered in nearly every genre us now back to comedy genre after several years and we all are very excited!