MUMBAI: Ahead of their movie release of Chhapaak on 10th January, lead actors Deepika Padukone and Vikrant Massey have started a new campaign called "Ab Ladna Hai". The sole aim of the video is to motivate and encourage people to bring a change to society and learn to fight back.
In the video, besides Deepika and Massey, real-life acid attack survivors are also seen along with the volunteers who promote the welfare of society. Sharing the video, Deepika wrote, "Badlaav ki neev shuruaat hoti hai (Beginning is the foundation of change)... Badalna hai (we have to change)... #AbLadnaHai #Chhapaak in theatres on 10th January 2020."
The video is not just about acid attack, it wants to convey that change is necessary for every field that we feel is wrong be it eve-teasing, keeping the country clean or filling potholes. We know that there are certain evils existing in our society but we only have to join hands to eradicate those and bring harmony.
The movie Chhapaak is directed by Meghna Gulzar and shows the struggles of real-life acid attack survivor Laxmi Agarwal who fought back after she was attacked at the age of 15. Recently in an interview, Meghna opened up about her opinions on how an acid attack victim should be treated. She said, "Contrary to the popular belief and perception that the story of an acid-attack survivor would be very depressing, heavy and graphical, Malti is a character who smiles into the camera and says, ‘ab khush hoon to kya karun’. We should stop treating them as ‘bechari’, because they are not!."
The trailer of this much-anticipated movie was released on Human Rights Day and it left people speechless. While attending the trailer launch event, the Padmaavat actress broke down and said, "It's not often when you come across a story where you have to sit through an entire narration. Usually, you have to sit through the entire process and then decide whether you want to do a film or not. It's not often when you come across a story where you know instantly in the first few minutes of meeting a director that it is. We have made the film with a lot of love, a lot of passion, a lot of enthusiasm and a lot of responsibility."
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