COVID19: Hyundai Observes Rise In Sales As People Opt Safe Transportation

Publish On: 15 Mar, 2020 06:29 PM | Updated   |   Madhurima  

NEW DELHI: The highly contagious coronavirus is spreading through the world like a wildfire, during this time everything seems well for the South Korean multinational automotive manufacture, Hyundai as the company is experiencing high sales of vehicles. This is because the customers are preferring to take precautions while travelling outdoors hence, isolated mode of transport is the best option to avoid catching the pandemic virus.

The company is also preparing to work up their online sales of automobiles, reported a senior company official. HMI (Hyundai Motor India), is also planning to start a 'Click to buy' initiative, on a nation-wide level. The plan was originally introduced as a pilot project limited to the national capital region (NCR) during the 2020 Auto Expo conducted last month in Greater Noida. This would help consumers as they will be able to avoid the crowd in dealerships.

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Along with this, the company is also taking vast measures to ensure the safety of the employees working for them. This includes the daily checking of body temperatures of employees and visitors coming at the Chennai plant and office, banning foreign travel done by executives and limiting domestic travel for business trips of outmost importance.

Managing Director and CEO S S Kim Said, "The spread of coronavirus has heavily impacted travel, tourism and other manufacturing sectors, adding to the already low customer sentiment due to uncertainty of economic downturn."

"At the same time, there might be some positive, green area from the automotive manufacturers' perspective. Everybody wants to have a safe place, some kind of social isolation. Home might be the first place and car might be the second place for that purpose.

What we heard from our colleagues is that people who didn't want to buy cars till recently, they have changed their mind because they want to have their own isolated space even on the road," he further added.

When asked about how the company is dealing with the impact of component supplies due to the outbreak, Kim mentioned that there have been no such problems at the company level.

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Although he mentioned, "Some tier-I component suppliers which have supply chains spread across countries like China, Vietnam or Thailand have some impact, but that hasn't affected the company's production."