MUMBAI: Snapchat will now support more regional languages from India like Malayalam, Telegu, Kannada, Tamil and Bengali. The app already contains support for languages like Marathi, Gujarati, Punjabi and Hindi which were made a part of the app last year in 2019. Following the new addition, the app will now have 9 languages from India.
Nana Murugesan, who is a managing director of International Markets at Snap shared, “We continue to roll out new features and experiences that reflect the culture and values of our community in India. We are excited by the growth we’ve seen here as we have almost doubled our daily users over the past year.”
The social media app which runs on immediate sharing of images and videos is trying to compete with the Facebook-owned Instagram. It is doing so by increasing its reach in India. Snapchat is currently being used by 218 million users every day.
Snapchat has also joined hands with companies like T-Series, NDTV and WWM Times Group, which are all based in India. It also opened an office in the state of Mumbai the previous year, with the hope of attracting local collaboration.
“India is one of the most culturally diverse countries in the world, and we want our platform to be accessible to as many people as possible,” added Murugasen.