Twitter is going to ban all political advertisements worldwide. Why? because they believe that the reach of such messages should not be bought but instead earned.
The Company's CEO Jack Dorsey tweeted "While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics. "
Have a look at the tweets down below:
These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.— jack (@jack) October 30, 2019
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…— jack (@jack) October 30, 2019
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.— jack (@jack) October 30, 2019
While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.— jack (@jack) October 30, 2019
Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale.— jack (@jack) October 30, 2019
We considered stopping only candidate ads, but issue ads present a way to circumvent. Additionally, it isn’t fair for everyone but candidates to buy ads for issues they want to push. So we're stopping these too.— jack (@jack) October 30, 2019
Brad Parscale, manager of President Donald Trump's re-election campaign said the ban was
The ban will be implemented from 22nd November 2019 and full details about the ban will be revealed on November 15.
Let's see what the future of political advertisement brings. Comment down below and tell us what do you feel about this ban.
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