MUMBAI: The co-operative dairy company, Amul is known to use topical affairs in its cartoon ads. However, one of the recently featured ads from the company has created quite a stir amongst the people and they are outraged. The ad is regarding the latest Oscar ceremony of 2020 where Joaquin Phoenix won the ‘Best Actor’ award. It showcases the Amul girl feeding butter to the Oscar winner as he stands while holding the award in one of his hands.
People for the Ethical Treatment of Animals, most commonly known as PETA, along with thousands of Twitter users weren’t too impressed with how the ad was presented. This is because, Joaquin Phoenix is vegan (person who doesn’t consume or use animal products) as well as an environmentalist, animal rights advocate along with being an actor. His Oscar acceptance speech was also mainly focussed on making a better tomorrow and to give up consuming dairy.
“We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakable. Then, we take her milk that's intended for her calf and we put it in our coffee and our cereal. We fear the idea of personal change, because we think we need to sacrifice something; to give something up. But human beings at our best are so creative and inventive, and we can create, develop and implement systems of change that are beneficial to all sentient beings and the environment,” Joaquin mentioned in his speech.
Shortly after Amul posted its ad, PETA came soon to slam it with a comeback. The official Twitter handle of ‘PETA India’ made the following tweet:
The joke's on you @Amul_Coop— PETA India (@PetaIndia) February 11, 2020
In his #Oscar speech, #JoaquinPhoenix spoke against dairy cruelty. https://t.co/lmJPialU9g
Do the cows a favour and switch to making soya, almond, oat or other plant milk. https://t.co/vdjqXk9hxl
Many avid fans and environmentalists also took the opportunity to school Amul over its insensitivity and lack of research over the issue.
Here are some tweets:
People who watched #joaquinphoneix brave oscar speech are right now trying to think about their choices & pertaining them into action whereas @amulindia 's insecurity has been sharing memes across the social media to mock the actor. #Amulkills— United For Compassion (@UFCIfoundation) February 11, 2020
#JoaquinPhoenix reached out to a global audience & spoke for justice & compassion. He was/is/will be hailed as a crusader for truth & veganism— Sampriti (PFA Lucknow) (@tanya3286) February 11, 2020
All Amul could do was make a gimmicky poster 2 insult him & his freedom of speech & got a lousy 83 RTs only. Talk about low standards.